Friday, September 5, 2008

Make People Look At The World Different.

I saw this article on Kotaku about Spore Marketing that really got my attention.

Go tiny or go home. That's the Spore marketing philosophy apparently, as the folks from EA have installed what is probably the world's daintiest billboard in San Francisco's Union Square. At just 14" by 6", the Spore billboard requires a telescope to see.

Fortunately, EA has installed said telescope and aimed it directly at the wee Spore advertisement, giving passersby a chance to enjoy some smartly conceived marketing. If you happen to be in the Bay Area, specifically Union Square, you have a brief opportunity to check it out. Everyone else can live vicariously through pics after the jump.

via - Kotaku

My only minor complaint is the fact that this brillant idea wasn't applied to the entire city and a smaller teleschope wasn't erected for children to see this Advertisement as well. Imagine the amount of people who would have stopped to see this if their kid's wanted to look into the interesting telescope. Other than that its a great way to combine classic advertisement and street marketing.

Here's an example of the publics opinion on this marketing strategy

The whole idea behind good marketing is to make your target audience spend time with your product. If the telescope is part of the "product," and people are interacting with it, then this advert is a rousing success.

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