Tuesday, August 26, 2008

Steve Stoute

I have always been impressed with Steve Stoute's mastery of the promotional game. so here is a brand new bio article on him from Adweek.


Education: Stoute, who grew up in Queens, New York, attended five colleges in two years, searching for "something that made sense," he says.

Career: At 19, Stoute began working in real estate and invested in the music business, putting artists like Kid 'N Play in the studio and on the road. He became a road manager, artist manager and A&R executive, and has worked with stars including Mariah Carey, Eminem, Jay-Z, Nas, Enrique Iglesias and U2. "In working with these artists, you learn a lot about branding, but in the record business we never called it branding," says Stoute. He worked at Sony Music and Interscope Records before partnering with Peter Arnell of The Arnell Group in 2000. In 2004 he launched Translation Consultation & Brand Imaging, which was acquired by Interpublic Group in 2007.

Extra curricular: This year, Stoute co-founded the Foundation for the Advancement of Women Now with Mary J. Blige.

via Adweek - Full Article

In the article they briefly mention the "wrigley" gum jingle created by Chris Brown called "Forever" that was recently nominated for MTV Video Music Awards' Music Video of the Year. Overall both articles show that he is a very savy business man

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