Sunday, November 2, 2008
Urban Daddy - The Social Network Counter Revolution
I was just talking to a friend who gets this newsletter in his email and the concept of highly selective online niche marketing intrigues me. This is in my opinion the re-action to the current trend of large social networks that judge themselves on getting everyone instead of getting as the owner says in the video "the right profile". While his words are dripping with elitism it doesn't disqualify the fact that pin-pointing a specific segment of the market to advertise to is the real difference between creating just traffic and actually positively affecting sales.